Wednesday, February 6, 2008

Research

Letterpress history.

The creation of letterpress printing, printing technique which has been in use in the West since the 15th Century, is believed to be the most important invention in history.

Johann Gutenberg of Mainz, Germany, craftsman and inventor, created letterpress printing around the year 1440 by inventing movable type and by combining it with existing technologies. This allowed him to compete with hand produced manuscripts, the only way of reproducing texts at the time. His method of printing from lead movable type, a novel letterpress, and oil based inks allowed for the first time the mass production of books.

About Guttenberg.

Johannes Gensfleisch zur Laden zum Gutenberg (1400 – February 3, 1468) was a German goldsmith and printer, who is credited with inventing movable type printing in Europe around 1439 and mechanical printing globally. His major work, the Gutenberg Bible, also known as the 42-line bible, has been acclaimed for its high aesthetic and technical quality.

Some of the well acclaimed contributions to printing that are attributed to Gutenberg include the design of metal movable type, the invention of a process for making such type in quantity (mass production), the use of oil-based ink, and the use of a wooden printing press.

Gutenberg's method for making type is traditionally considered to have included a type metal alloy and a hand mould for casting type.

The “Gutenberg Bible”
It was in early 1455 that the print run of one of the most famous book, the “Gutenberg Bible”. It was one of first books printed by Guttenberg and his craftsmen. It took about one year to produce the approximate 180 letterpress printed copies; about the same amount of time it would have taken a scribe to complete one hand written manuscript of the same text.
How the book was printed... The PROCESS...

  1. Using a Latin translation from about 380 AD the type was hand set; and the individual sheets were letterpressed in black ink.
  2. Next, blue and red color initials and illuminations were hand drawn.
  3. Finally, the individual leaves were folded, gathered and bound into volumes.


Today, Gutenberg’s first book, one of the finest of all the printed books, is considered to be the rarest and most valuable printed item in the world. It is thought that if a complete Gutenberg Bible became available today it would sell for as much as 100 million dollars. In 2000, in honor of his invention, Gutenberg was chosen by an international panel of scientists as the “most outstanding personality of the millennium”

Revival of letterpress printing.
Letterpress publishing has recently undergone a revival in the USA, Canada and the UK, under the general banner of the 'Small Press Movement'. Discarded by commercial print shops, affordable letterpress printing presses (in particular, Vandercook cylinder proof presses and Chandler & Price platen presses. In the UK there is particular affection for the Halifax built Arab) became available to artisans throughout the country. The movement has been helped by the emergence of a number of organizations that teach letterpress

The casual observer or recent aficionado of letterpress printing may be surprised to learn that there are numerous sources of printing type available even today. Although letterpress printing may seem like a relic of history, it has in reality never completely ceased to exist as a commercial enterprise. The scope of its use in commercial printing has, however, gradually decreased to the point that it is now appreciated more for the “press” than for the “letter”. For a very few, letterpress is still a worthy enterprise, and for these few, a supply of letterpress type continues to be necessary and valuable. Fulfilling this need is the work of a handful of active typefoundries around the world.

Letterpress versus Offset printing.
To bring out the best attributes of letterpress, printers need to understand the capabilities and advantages of what can be a very unforgiving medium. For instance, since most letterpress equipment prints only one color at a time (unlike presses for offset printing which often use four-color process printing), printing multiple colors can be challenging. The inking system on letterpress equipment is less precise than on offset presses, which can pose problems with some graphics: detailed, white (or "knocked out") areas, such as small, serif type, or very fine halftone, surrounded by fields of color, can fill in with ink and lose definition. However, a skilled printer can overcome most of these problems.

While less common in contemporary letterpress printing, it is possible to print halftoned photographs, via photopolymer plates, on letterpress equipment. However, letterpress printing's strengths are crisp lines, patterns and other graphics, and typography.

About Erik Spiekermann:
Erik Spiekermann, born 1947, studied History of Art and English in Berlin. He is information architect, type designer (FF Meta, ITC Officina, FF Info, FF Unit, LoType, Berliner Grotesk and many corporate typefaces) and author of books and articles on type and typography.

He was founder (1979) of MetaDesign, Germany's largest design firm with offices in Berlin, London and San Francisco. Projects included corporate design program for Audi, Skoda, Volkswagen, Lexus, Heidelberg Printing and way-finding projects like Berlin Transit, Duesseldorf Airport and many others. In 1988 he started FontShop, a company for production and distribution of electronic fonts. He is board member of ATypI and the German Design Council and Past President of the ISTD, International Society of Typographic Designers, as well as the IIID. In 2001 he left MetaDesign and now runs SpiekermannPartners with offices in Berlin, London and San Francisco.

In 2001 he redesigned The Economist magazine in London. His book for Adobe Press,“Stop Stealing Sheep and findout how type works” has recently appeared in a second edition and a German and a Russian version. His corporate font family for Nokia was released in 2002. In 2003 he received the Gerrit Noordzij Award from the Royal Academy in Den Haag. His type system DB Type for Deutsche Bahn was awarded the Federal German Design Prize in gold for 2006. In May 2007 he was the first designer to be elected into the Hall of Fame by the European Design Awards for Communication Design.

Erik is Honorary Professor at the University of the Arts in Bremen and in 2006 received an honorary doctorship from Pasadena Art Center. He has just been elected an Honorary Royal Designer for Industry by the RSA in Britain.


Quotes by Erik Spiekermann

What is the one thing you think every student of typography should know?
that you are designing not the black marks on the page, but the space in between.

In germany we have a saying: “there are many ways to bake a parrot.”

Stop stealing sheep and learn how type works

Erik Spiekermann's work:






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